PPC Domination: Why You Should "NOT" Use Your Keywords In PPC Ads

Jim Yaghi, author of PPC Domination explains his PPC case study:
There's a LOT of people teaching that in order to get a high quality score, high Click-Thru-Rate (CTR), and high conversion you MUST use the keyword you bid on in your ad's headline and body.

Is that true?

Well, I put it to the test because I never believed it for a minute. And sure enough I now have proof that using the keyword in your ad DOESN'T necessary work in your favour at all.

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Notice there's a higher CTR in both occasions where I don't use the keyword "acn" which I bid on. I also get a higher conversion rate and more leads at a lower cost. And there you have it boys and girls--finally the proof that you don't need to use the keyword in your ad at all to keep Google and your user happy!

Does that mean you shouldn't use the keyword in your ad ever?

Of course not. But you should definitely test to see if you can get a better result WITHOUT it.

The reason that there is a profound difference when i split-test the ads is that i am using an insider term that SCREAMS relevance to the searcher without it being obvious to Google. That's what happens when I don't use "ACN" in my ad copy.

And Google will reward you equally well with discounted click costs and high quality score because they believe the searcher's assessment of usefulness over what the advertiser tries to tell Google. The bottom line is, you pay LESS to reach MORE people.

Setup YouTube Sponsored PPC Search: The New Google Adwords

Watch this step-by-step video about how to setup a new YouTube account and start advertising on YouTube's Sponsored search (If you've already got a YouTube account, skip forward a little bit). Then Tune in to my live Internet marketing broadcast @ 6:30 PM Pacific Standard Time every Tuesday... I'll give out tips and tricks on using Sponsored Search.

To watch live, or subscribe to my online marketing newslatter where I'll teach you about ppc (pay per click), adsense, affiliate programs, SEO (search engine optimization) and more. I'll also announce every time I'm going live on my online marketing show and will take your questions on the air. See you there!

The New PPC - Introduction

Welcome to The New PPC. In these videos we will show you how to manage your Pay Per Click campaigns and how to maximize your ROI. From keyword research to market discovery, we will show you everything!

Stay tuned as we give away free tools and tips for you to successfully manage your campaigns.